Loyalty Program Privacy Policy

Connect. Collect. Protect.

Privacy Policy – updated May 2020

Earth Rewards Limited “the App” provides loyalty rewards with an environmental value “the Service” to merchants who use Shopify to power their stores. This Privacy Policy describes how personal information is collected, used, and shared when you install or use the App in connection with your Shopify-supported store.

Personal Information the App Collects

When you install the App, we are automatically able to access certain types of information from your Shopify account:

name; email; domain; province; country; address1; zip; city; phone; primary_locale; created_at; country_code; country_name; currency; customer_email; shop_owner; money_format; money_with_currency_format; myshopify_domain.

Additionally, we collect the following types of personal information from you and/or your customers once you have installed the App: email address, first name, last name, age range and country of residence. Please note that this customer information is collected independently from the merchant through the Earth Rewards mobile application where users agree to this data collection and is clearly stated in the app privacy policy.

Information about you and others who may access the App on behalf of your store, such as your name, address, email address, phone number, and billing information; Information about individuals who visit your store, such as their IP address, web browser details, time zone, and information about the cookies installed on the particular device.

How Do We Use Your Personal Information?

We use the personal information we collect from you and your customers in order to provide the Service and to operate the App. Additionally, we use this personal information to: Communicate with you; Optimize or improve the App; and Provide you with information or advertising relating to our products or services using targeted comms to get the most relevant information to you. 

Sharing Your Personal Information

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising 

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by unsubscribing from our mailing list by following the unsubscribe link included in the bottom of each email or let us know at marketing@earthrewards.net.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

Your Rights 

If you are a European resident, under GDPR you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention 

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes 

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at privacy[at]earthrewards.net or by mail using the details provided below:

Earth Rewards Team, 10 Orange Street, London, WC2H 7DQ, England

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